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Ford Mustang Sales Down But Mustang is Still King

February 1, 2017
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Ford Motor Company has released their January 2017 sale figures. In all, Ford reported selling 5,046 Mustangs last month. That’s a decline of 33 percent over the 7,580 Mustangs the company sold in January of 2016. In looking at the company as a whole, Ford Motor Company’s U.S. retail sales of 120,400 vehicles are up 6 percent in January, while total sales declined 1 percent.

January 2017 Sales Highlights

  • Ford Mustang – 5,046 Sold
  • Chevrolet Camaro – 3,588 Sold
  • Dodge Challenger – 3,393 Sold

Camaro Sales Down 

In looking at the competition, sales of the Chevrolet Camaro were down last month, as well, with General Motors reporting 3,588 Camaros sold in January. That’s a decline of 35 percent when compared to the 5,551 Camaros sold in January of 2016. In all, U.S. General Motors dealers delivered 195,909 cars, trucks and crossovers in January, down 3.8 percent year-over-year. Retail sales totaled 155,010 units, down 4.9 percent, and the company set a new January record for average transaction prices.

“In early January, we focused on profitability while key competitors sold down their large stocks of deeply discounted, old-model-year pickups,” said Kurt McNeil, U.S. vice president of Sales Operations. “We gained considerable sales momentum as we rebuilt our mid-size pickup, SUV and compact crossover inventories from very low levels following record-setting December sales.”

Challenger Follows Suit

As for the Dodge Challenger, FCA North America reports the company sold 3,393 Challengers in January. In January of 2016 the company sold 5,661. That’s a decline of 40 percent, year-over-year. In all, FCA US LLC reported U.S. sales of 152,218 units, an 11 percent decrease compared with sales in January 2016 (171,352 units).

The Dodge brand announced in January that its new ultimate performance halo – the 2018 Dodge Challenger SRT Demon – will be unveiled during the New York International Auto Show week in April.

Overall, it appears as though Pony Car Sales were down across the board in January, with the Ford Mustang still reigning King of Sales with 5,046 Mustangs sold.

Sources: Ford Motor Company, General Motors, FCA North America

Jonathan Lamas has a passion for the Ford Mustang that spans more than 30 years. In addition to his work as an automotive journalist, Jonathan has spent quality seat time in countless Mustangs as both an owner and an enthusiast. He's also a member of the Mustang Club of American. He's owned more than a dozen Mustangs over the years, and is the proud owner of a 2008 Bullitt Mustang.

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